AMDIE organizes, from November 26th to December 1st, in partnership with
the Embassy of
the Kingdom Morocco in India, a series of high-level business meetings
in Bangalore, Mumbai and New Delhi.

These meetings are an opportunity to present the Kingdom’s platform supported by Morocco Now.

Morocco Now roadshow to India

November 26th, 2021

Under the leadership of His Majesty King Mohammed VI, Morocco has positioned itself as a leading regional industrial and export platform, that includes, among others, the automotive cluster – the fastest growing in the world. In this, the Kingdom is helped by top class infrastructures, such as Tanger Med, the leading maritime connection in Africa and one of the top 30 worldwide.

Moreover, in the present context of post-COVID, of climate emergency and of value chains reorganization, Morocco is able to offer decarbonized productions, thanks to its avant-garde investments in renewable energies, and opens a privileged access to a market of more than 1 billion consumers through more than 50 free trade agreements.

The AMDIE is organizing, in partnership with the Embassy of the Kingdom of Morocco in India, a roadshow dedicated to promote Morocco Now, the nation brand of investment and export in New Delhi, Mumbai and Bangalore.

Organized as part of Morocco platform promotion activities, the meetings aim to prospect Indian investments projects.

To this end, a series of meetings are scheduled with Indian investors and business players, as well as high-level meetings between the Moroccan delegation and Indian institutions, in the three major business cities of India (Bangalore, Mumbai, New Delhi).

“Morocco and India have very strong industrial potential and two complementary platforms. Indeed, thanks to its 54 free trade agreements, Morocco offers direct access to African, European, American and British markets with a great capacity for responsiveness, especially with Europe, similar to the role played by India in Asia.”, explains Youssef El Bari, Director General of AMDIE (Moroccan Investment and Export Development Agency).

Under the leadership of His Majesty the King, May God Assist Him, Morocco aims to consolidate its collaboration with India.

These meetings are thus an opportunity to present to Indian business players the new investment and export promotion brand, “Morocco Now”, defined as the future-proof platform to invest and export to the world and based on 4 assets:

    • Sustainable : low-carbon production (37% of electrical capacity based on renewable energy in 2020 / target of 52% in 2030) and limited carbon footprint thanks to its proximity to Europe, the USA, Africa and Great Britain ;
    • Competitive: access to 1 billion consumers with competitive production costs, first class infrastructure, a young and skilled workforce and investment friendly measures ;
    • Well Proven : successful track record – Tanger Med, automotive and aerospace clusters, partnerships with leading foreign investors such as Tata Group, Renault, Stellantis, Boeing, Siemens Gamesa…..
    • Agile: a trait that is part of the Moroccan DNA, particularly noted in the management of the COVID crisis and facilitated in relations with Europe by its geographical and cultural proximity.

Indian companies located in Morocco, such as Varroc Lighting Systems, Steel Strip Wheels, Mahindra & Mahindra (M&M), Tata Hispano Motors Carrocera, Indian Motors, Sun Pharmaceuticals Morocco, testify to the attractiveness and competitiveness of this industrial platform.

In addition to investment, trade is also a lever for the development of cooperation between Morocco and India. It is noteworthy that after a jump of 40% in 2018 compared to 2017 and 2016, the bilateral trade stabilized in 2019 and 2020 around 2,0 Billion USD.

India is the 4th customer of Morocco in the first half of 2021 and its 13th supplier.